We aren't in an area where we have a bunch of highly qualified people willing to adjunct. But we'd like to have well-qualified adjuncts who do a good job (and the majority of our adjuncts fit here). And we're sure they're out there, but we're not sure they'd want to move here for an unstable adjuncting job or even that they have any way of knowing that we have adjunct positions available.
Let's imagine we have 1 TT job. We interview six folks, any one of whom would be wonderful, but we're only allowed to hire ONE person, so we do the best job we can to hire the person who seems best. And maybe we have two adjuncting positions, too. They don't pay as much, and there's minimal job security (though most adjuncts in my department do get benefits and full time jobs most semesters; we don't fire good adjuncts on a whim, either).
What are the ethics of sending the other five folks (or a couple of them) a letter (after the polite phone call to let them know the bad news) saying that we've got some adjunct positions, and we'd love to have them apply.
I know it would feel beyond crappy to get one of those letters, like, you don't want to hire me to TT, but you want me to work cheaply as an adjunct?
But would even that feeling be better than not knowing about a possible job opportunity?
If there were such a situation, what sorts of other factors would make moving here better for adjuncts? For example, all our adjuncts have offices, though they share offices. Most of our adjuncts have benefits (because they've got full-time or near full-time equivalent work). I'm not saying we do a great job treating our adjuncts well, but what factors are most important that we can manage? I can't manage my colleague's sometimes rude behavior, or the fact that the state pays adjuncts worse than it pays faculty, and that it doesn't pay faculty especially well. Mostly our adjuncts will teach writing and intro level department courses, too, and that's not something we can easily change.
Travel funds, but very limited (for all of us)
Professional development opportunities
What other factors are most important? Is it worth sending out such a letter?