NWU is going through a thing with an ad agency or something to establish some "brand" so that students in the area will want to come here (and, I hope, so taxpayers in the state will want to support state education, but here I am all naive and everything).
They're having some fancy thing where they're going to unveil "our brand."
You can imagine how much fun some of us are having with the brand thing.
But even more now, since they announced the fancy thing to announce our brand via an invitation in a small envelop. The invitation is a once folded piece of cardstock with the information about the event. Fine so far.
But also inside, on the same cardstock, are small colored rectangles, each with one or two words, each of which is supposed to make us think of NWU or of the brand or something. (The fact that it's not quite clear what we're supposed to make of these is all the more amusing.)
That's right, we've basically been sent an envelop with fancy confetti.
You can guess that none of the inspirational words is "sustainable" or "environmentally conscious," can't you?
Alas, none is "snowy," "pays well," or "education," either. Nor is "change," "feminist," "justice," "work," or "diversity" among the choices.
So my question is: did we pay these folks more or less than we pay our athletic director?
And also, have your schools been doing "branding," and if so, what's your "brand"?