The article says he earned $400,000 last year. Let's pretend that the average (mean) salary of an associate professor at Kansas State is $80,000. (That's probably a very high pretend average associate prof salary, from my experience.)
So he's contributing five professor's worth to the mission of Kansas State. And this is an assistant coach. Imagine what a contribution to the mission the head coach must be making! (The same article says he makes $760,000.)
Here's what the Kansas State University website has to say about the mission:
Kansas State University is a comprehensive, research, land-grant institution first serving students and the people of Kansas, and also the nation and the world.
Since its founding in 1863, the University has evolved into a modern institution of higher education, committed to quality programs, and responsive to a rapidly changing world and the aspirations of an increasingly diverse society. Together with other major comprehensive universities, Kansas State shares responsibilities for developing human potential, expanding knowledge, enriching cultural expression, and extending its expertise to individuals, business, education, and government. These responsibilities are addressed through an array of undergraduate and graduate degree programs, research and creative activities, and outreach and public service programs. In addition, its land-grant mandate, based on federal and state legislation, establishes a focus to its instructional, research, and extension activities which is unique among the Regents' institutions.
Through quality teaching, the University is committed to provide all students with opportunities to develop the knowledge, understanding, and skills characteristic of an educated person. It is also pledged to prepare students for successful employment or advanced studies through a variety of disciplinary and professional degree programs. To meet these intentions, the institution dedicates itself to providing academic and extracurricular learning experiences which promote and value both excellence and cultural diversity. Kansas State University prepares its students to be informed, productive, and responsible citizens who participate actively in advancing cultural, educational, economic, scientific, and socio-political undertakings.
Research and other creative endeavors comprise an essential component of Kansas State University's mission. All faculty members contribute to the discovery and dissemination of new knowledge. These efforts, supported by public and private resources, are conducted in an atmosphere of open inquiry and academic freedom. Basic to the pursuit of this mission is the University's commitment to broad-based programs in graduate education at both the master's and doctoral levels.
Kansas State University's mission includes enriching the lives of the citizens of Kansas by extending to them opportunities to engage in life-long learning and to benefit from the results of research. The University addresses this charge through mutually supportive activities on its Manhattan and Salina campuses, research and extension sites at numerous locations, outreach programs offered throughout the State and nation, and international activities.
The mission of Kansas State University is enhanced by symbiotic relationships among the discovery of knowledge, the education of undergraduate and graduate students, and improvement in the quality of life through research applications. Coordinated teaching, research, and extension services help develop the highly skilled and educated work force necessary to the economic well-being of Kansas, the nation, and the international community.
Mission Statement for Kansas State University (1991)
I seem to have missed the part about basketball in there.
(I bet the coach or coaches for the women's basketball team aren't making quite the same money, either.)
I wonder what happens if we compare Kansas State's academic standing compared to other universities; do you think it ranks as high in academics as it does in basketball coaches' salaries?
The much flawed US News & World Report rankings shows it at #132 among national PhD granting universities. No doubt Kansas State's basketball team could whoop a lot of those other schools. And really, that's what's important, right?